Trying to write what is essentially a sales pitch for my Upping Your Insta-Game e-Course hasn’t been easy. Even after five years working in an outbound sales environment, with its extensive training, I’m still not a good sales person. I don’t have the ‘gift of the gab’, I’m far too amiable and often too polite, so I’m just no good at it. What I am good at though, is Instagram! That I can do.
In the last two years, I’ve organically grown my audience from 0 to 200k (100k of that has been in the last six months alone). So unlike my old job where I would miss every target (no monthly bonus for Dominique, again), I can now say that I have a proven track record – in Instagram (not in the hard sales department). And now I want to share all of my knowledge with you. The Upping Your Insta-Game course is a no frills, no fuss e-course that cuts out all the bullshit and instead, I explain what I’ve done in the last two years that has resulted in the account and the success that I have now.
Above are two screenshots of my feed: the first is from around 18 months ago and the second is how it looks now. If I look at the image on the left (All That Is She 18 months younger) on an individual basis, the images are all fairly decent. There’s certainly nothing wrong with any of them. But my feed, on the whole, is a bit… off. The images aren’t unified, they don’t sit well together, and there appears to be many inconsistencies between them all: the variation of filters used, the lighting, the variance in the whites and the blacks, and to top it all off, the temperature, tones and saturation are all different.
My current feed, however, has that natural flow. All of the images are working together to form a set – an irresistibly clickable set. So, how did I achieve this? How did I go from having a collection of okay images to having a feed that wows? Well, I’ll tell you…
In this course I’ll share with you how I finally discovered my own personal style that you see today and how I then work to keep it consistent. I discuss how to distinguish whether an image is ‘right’ for you and your feed, and how to tell if it’s not (not all awe-inspiring images are right for your audience, so we’ll work on uncovering the ones that are). And it details the specific mental and physical process that I follow every time I shoot and post an image. The process that I believe has helped my account to grow at an exponential rate.
So, if you love Instagram, and want to identify a style that shows the world ‘you,’ discover a process that’ll result in a beautifully cohesive feed, and want to take your account to the next level, then this is the course for you.