10 Ethical Fashion Brands That I Love


The words ‘ethical fashion’ haven’t always been included in the usual fashion magazine jargon – on trend, stylish, fashionable. It hasn’t always been clothing that many of us would want to wear or rush out to buy. So, teamed with the assumption that it’s also triple the price of the high street (and yes, compared to some shops it is), you can see why it’s only recently that it’s starting to cause a stir. We’re becoming more socially aware. People want to know where their clothes came from, how they were made, and rightly so.

Before I delved into the world of ethical fashion, I often found myself battling against the want to shop more consciously, knowing that I should, and my own vanity. Yes, I want my clothes to be made by someone who has been paid the living wage to do so, and yes I want them to have little or no effect on the environment, but my self-absorbed side also wants to look good – argh!

Thankfully, after months of Google searches, asking for advice and suggestions on Instagram, and just becoming a bit of an ethical fashion swot (signing up to this website and reading all the articles I can) I’ve finally realised that you *can* buy ethically without completely disregarding your inner fashionista. And you can buy ethically and sustainably without breaking the bank. So, if you are interested in shopping ethically, here are a few of my favourite brands to get you started.

People TreeThe queen of ethical fashion. People Tree are a brand I get excited over; a brand I happily and openly stalk. They can’t release an item of clothing without me knowing about it (and subsequently ‘needing’ it). After attending the People Tree event a few weeks ago, and being given a deeper insight into how they work as a brand and with their suppliers/makers, my love and admiration for them only grew. Because of the way they do things – paying their workers fair wages and using organic products – they need to plan their range years in advance, and are already discussing s/s 2019. But, they’re living proof that ethical doesn’t mean unfashionable.

Tartan trousers, tartan trousers, they sell 100% organic cotton tartan trousers. Also, these trousers and this Fisherman jumper are top of my wishlist.

Gather & See: If you don’t particularly enjoy hours of online shopping hunting out the best pieces, then Gather & See are happy to do it for you. A one-stop-shop for all things ethical and sustainable, they enable you to feel good about yourself when you buy (even if you are maxing out a credit card).

Armed AngelsThe Urban Outfitters of the ethical world. Quirky, easy-to-wear pieces that will keep you and your wardrobe looking on trend.

Who doesn’t want an over-sized, pink cardigan? Or this check shirt?

Everlane: These guys cover the basics, and they do it well – t-shirt dresses, vest dresses, simple sweaters. If you like your wardrobe to be understated, highly versatile and made by a company that is transparent about their factories (you can view them and read about their practices through their site) and their earnings, then Everlane is the one for you.

I already took the plunge and bought this tank dress earlier in the year. But, this jumper is enticing me too.

ReformationAlthough they’re not completely sustainable (yet), and their range often includes a lot of wrap over dresses and low cut necklines (very low cut – boobs and cleavage out kind of low), their ethos, their positive attitude towards reusing materials through vintage garments, their transparency, and goal to offset as much as what they use as possible are all something to be admired. They’ve even incorporated a tool that adds the pounds of carbon dioxide emitted and gallons of water used with the pounds of waste they generate; it’s called the Refscale. Their LA cool x Alexa Chung style is definitely one to swoon over.

Please come back in stock jeans of my dreams!

Veja: I got a pair of these for my birthday, and I’m positively smitten. Using a variety of materials – recycled plastic bottles, wild rubber, and organic cotton – they’re an ethical force to be reckoned with. They’re slightly pricier than your more popular trainer manufacturers, but the feeling of walking around in recycled plastic bottles and knowing you’ve done that extra bit to help the environment is priceless (or definitely worth the extra £30, right?)

Amour VertMeaning ‘green love’. If you love bringing some French chic into your day-to-day attire, but want to do it in a more eco-friendly way, then ceci est pour vous! Their site is a fairly equal mix of plain basics, with a few statement pieces. Their cotton is certified organic, their linen comes chemical-free, their polyester is recycled, and they work with Tencel and Modal from eucalyptus and beech trees, respectively.

Kordal: Ok, I admit, this brand isn’t the cheapest, but I wanted you all to drool over this cable knit jumper with me. If you are willing to invest, then go (and let me envy you from afar 😉), if not, then join me in dreaming of its cozy warmth hugging you all through autumn. The fluffy trousers are a bit of alright, too.

Study NYOk, ok, I’m sorry, another one of the pricier brands – but I couldn’t resist sharing. These are the ethical brand that encapsulates my Pinterest fashion board of dreams. They sell the minimal clothes – silhouette cuts, over-sized, neutral colour palettes – that I covet and wish my wardrobe were filled with.

Wouldn’t life just be more enjoyable if you spent the day in this jumpsuit?…Yeah, I thought so, too 😉.

High Street Efforts: When the high-streets start creating a more ethical clothing range, you know the movement is making waves. Zara, and H&M have both released their own eco-friendly, ethical range. They may not be the most inspiring, ‘I-must-buy-that-right-now’ pieces, but they’re a start.


This post contains some affiliate links. For the ones that do, I earn a small amount of commission from the sale.

  1. Lilly

    4 October

    Hi there!

    Thank you Dominique for this post! So many great labels to check out. Love that jumpsuit too by the way.

    xo, Lilly

    • Dominique

      4 October

      Me too! Shall we treat ourselves and then wear it every day to get our monies worth? 😊

  2. Lilly

    4 October

    Haha! Sure, let’s do that! Btw, I just read your post on being self employed. Probably should be sleeping, but hey, it’s education, so it’s totally justified right? Such a treat. Thank you for sharing your wisdom with us commin folk. Haha! No really, thanks.

    Have a good night!

  3. Mila

    4 October

    Yes. I do love Study NY as well. Will check out the other brands you mentioned. Thanks for sharing.

  4. Dominique

    4 October

    They’re a little bit amazing aren’t they, Mila? Hope you uncover some other brands you like, too. Spending your money doesn’t feel half as bad when you buy ethical 😉.

  5. I’m always looking for good sources of nightwear. People Tree has lovely things which will help me to sleep soundly in both senses of the word. Thanks for the round up.

  6. Kirsten

    6 October

    Amour Vert is my new favorite. I am obsessed. Thank you so much for making this list. Making it my mission for 2018 to support more, or only, fashion brands that are ethical and it was hard for me to find resources that support that goal. You’re setting such a great example.

  7. Emma

    8 October

    Great article 🙂 I’ve recently found out about Picture Organic…great brand for outdoors clothing. A bit on the pricy side but reading about it made me fall in love with them even more 🙂

  8. Hannah

    10 October

    Thank you so much for sharing this ethical fashion post!!! For a long time it was just fairtrade Jewelry, coffee, chocolate, etc that people (and me) were aware of buying. Two years ago I started trying to buy only second hand clothing or ethical. I love ever lane, also krochet kids, style saint, and the root collective. Thanks for sharing!

  9. Norma

    13 October

    Gracias por publicar sobre moda, sobre tus hijas (realmente muy bellas), gracias por ayudarnos a pensar. Saludos desde Buenos Aires, Argentina

  10. chiara

    4 December

    Hi, New to your blog and love it! A quick info for you about Everlane: I wanted to shop from them recently and asked if their cashmere was mulesing-free. They didn’t know. They replied in a very honest way which I really appreciated: still, it is important to have a cruelty-free supply chain when it comes to sustainability.
    Surely Everlane has the best intentions and it is also true that ethic in fashion is a HUGE challenge! This is why I reckon is fundamental to keep asking questions and read, read and read about the impact the fashion biz has on our lives. Ciao from Zürich! Chiara

  11. Helga

    7 March

    Good article. Personally, I really like ethnic clothes. In each country, such clothing demonstrates the characteristics and customs of each people’s life. Modern clothing is not individual and does not demonstrate the customs of a particular people. These clothes demonstrates only the financial ability of the owner. Ethnic clothing is now very popular in many countries. But many try to get a big profit. Therefore, the quality of such clothes can be bad. How to choose high-quality and not expensive ethnic clothes? How to distinguish the clothes that are made for earnings, from the clothes that have been made for the people? I will be grateful for your advice.

  12. Such a great article to read! I’m a huge fan of many of these labels you’ve picked to highlight- in particular Veja. I popped into their studio in Paris a few years ago to chat to Sebastien one of the two co-founders ( for an article I was writing at the time) and talked at length with him about the values and mission of the label as well the hurdles they have come across along the way. One thing I love about them is their honesty – when something isn’t perfect they’re not shy to say so and explain exactly why it needs improvement and how they are going about it. He was also kind enough to show me round their amazing shop Centre Commercial as few blocks away – full of really cool and interesting independent labels, many of whom manufacture their clothes in France. i think they’ve also opened one for Kids on the opposite side of the street recently! Both well worth a visit when you’re next in the neighbourhood. LOVE your instagram Dominique, just the thing to scroll through when looking for 5 minutes of wonder! Ellie x

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