This post also comes with a free Instagram Inspiration eBook that you can download at the end. This eBook will encourage you to find new inspiration, to get creative and to find out how I manage to stay inspired.
I have recently started to discover some truly stunning Instagram feeds, all of which capture images so beautiful your insides will ache (@kpunkka, @doyoutravel, @helloemilie). Collectively, they travel to all corners of the world and post endless shots of places that I sometimes question if they’re real or not (this place can’t be real, can it?). So when Instagram introduces us to such talent, such wonder, how do we – the ordinary folk who aren’t flying around the world and who tend to keep our feet firmly in our homes – compete?
Lucky for us, not everyone who uses Instagram wants to be transported around the world through an image, and even if they do, they may also want a dose of the magically mundane too. You only have to post a photo of a cup of coffee to find this out for yourself – Instagram users love a good cup of coffee springing up on their feeds. However, when getting to the supermarket during the week without a hiccup is an accomplishment, where do you get the Instagram inspiration? Yes, people may like real, more candid shots, but are they going to want to see you buying groceries and battling with the kids in Aldi. Unless, of course, you’re building your account with that style in mind, then probably not. But there are still ways to turn the every day into something people are desperate to see.
As someone who rarely passes my front door – other than to do school runs, go food shopping and take the kids to their after school clubs – inspirational ideas for photos aren’t exactly jumping out at me either. Some days creativity fires out of me like a rocket – pow! whoosh! bang! – all of my bright ideas will flood the house, and I can go for days just styling and snapping, styling and snapping, under the illusion that my lucky streak will never end. And then it happens; creative block hits. Then I’m faced with days – sometimes weeks – where I look at Penny’s latest masterpiece from nursery and feel a pang of jealousy – ‘I could never create something even remotely as good as that’. We all have these moments, those bang-my-head-off-the-table-whilst-screaming-I’m-a-failure moments. Self-doubt is what we do best, right? (if this is you, then check out this episode of Sara’s Hashtag Authentic podcast) For some, this lull in creativity can cause a slight inconvenience in your week, but if you strive to post a truly incredible Instagram post each day, then it can become frustrating, annoying and catastrophic.
I face these; you face these and all of your Instagram buddies face these (even if they say they don’t). So, what do I do when I’m feeling a lull? I call for backup.